Text / Élodie Cabrera

What if Instagram was the new public space? From the start, urban artists have taken hold of this gigantic agora dedicated to image sharing. In one decade only, this social network has become a ready for use Swiss knife, all at once a social platform, a 2.0 portfolio and a communication and promotional tool. A quest for omnipresence that blurs the lines between the street and the screen, public and private life, and opens the door to new forms of creation. Welcome to the Instafame era!